I create visual worlds that help brands evolve without losing what makes them iconic.

From global brands including Dove, Head & Shoulders and Max Factor to founder-led beauty, lifestyle and wellness businesses, I translate business ambition into distinctive creative that feels culturally relevant, commercially effective and consistent from campaign to shelf to screen.

Over the past decade I've partnered with some of the world's biggest beauty brands through periods of transformation. As Global Head of Beauty for Head & Shoulders at Saatchi & Saatchi, I led the development of a new elevated visual identity, securing photographer Simon Emmett to establish a photographic style that rolled out globally across ambassador campaigns featuring Sofía Vergara and Lionel Messi.

Across four years on Max Factor, I played a key role in elevating the brand's fashion credentials and contributed to the evolution of its visual identity. More recently, I partnered with Dove to help bring its premium, science-led beauty strategy to life through campaigns for Scalp+ Hair Therapy and Gradual Self Tan - balancing a more elevated beauty aesthetic with Dove's iconic Real Beauty philosophy.

Alongside global brands, I love partnering with founders to build brands from the ground up. I've created brand worlds, launch campaigns, digital and social assets for businesses including APS, LBB and EarthZest Organics, helping ambitious start-ups establish premium, distinctive identities by bringing together trusted creative partners to deliver work with a level of craft and production value that belies a start-up budget.

My approach combines strategic thinking with hands-on creative direction. I concept, design, art direct and oversee production across brand identity, campaigns, film, photography, digital and content - using Adobe Creative Suite, Figma and AI to bring ideas to life.

Outside of work, I'm helping establish a community Arts Hub in Cornwall while renovating our future home. Occasionally, you'll also find me working from a camper van with my wife and our two chihuahuas.

OTHER
• Co-hosted three Unilever Beauty Academies speaking on image-making and Beauty Art Direction
• Fundraiser for Breast Cancer Now, helping raise £120,000+
• Keen gardener and aspiring plants woman

Open to freelance, project-based, or full-time Creative Director opportunities - beauty, wellness & lifestyle, and beyond. If you're looking to elevate your brand's visual aesthetic, or simply need an experienced CD, let's talk. London, Bristol or remote.

Need a team? I’ve collaborated for 8+ years with Antonia Green.

www.shelleyantoniacreative.com