A snapshot of art directed photography & film crafted over the years
PHOTOGRAPHER Richard Pullar
PHOTOGRAPHERS Giles Lovell-Wilson (talent) & Gary Smith (product)
DIRECTED BY Michael J. Ferns.
This campaign helped elevate Dove’s iconic Real Beauty platform for a new generation - replacing flawless tanning clichés with relatable truths, real-life imperfections and artfully observed humour. Crafted with a more elevated visual language than previous campaigns, the work brought a fresh, social-first sensibility to the category while staying true to Dove’s authentic voice.
PHOTOGRAPHER & DIRECTOR Karin Berndl
PHOTOGRAPHER & DIRECTOR John Balsom
