Over the last decade, I’ve helped modernise legacy brands without losing what made them iconic in the first place. I’ve elevated and protected visual worlds for globally recognised brands including Head & Shoulders, Max Factor and, more recently, Dove - creating work that lives consistently from campaign to shelf to screen.

Over nearly four years on Head & Shoulders, I led a new global visual direction for the brand, including securing photographer Simon Emmett for the first global campaign and developing a photographic treatment that rolled out internationally.

Across four years on Max Factor, I played a key role in repositioning the brand within contemporary beauty culture, helping elevate its fashion credentials and refresh of its iconic logo.

Alongside leadership roles including Global Head of Beauty at Saatchi & Saatchi, I’ve worked in close partnership with brands, founders and internal teams to build distinctive, scalable creative systems.

THIS INCLUDES
• D2C Unilever. In collaboration with Fresh Films, developed Dove Beauty’s social-first visual language for product campaigns and led end-to-end content shoots, delivering 300+ still and moving assets.

• D2C Models Own. Defined the packaging visual identity across the portfolio, creating a scalable design system to support future innovation and range expansion.

• D2C Full visual rebrands and launch campaigns for emerging wellness and skincare brands including EarthZest Organics, APS and LBB Skincare - creating ambitious startup work through trusted collaborations with photographers and directors, often stretching lean budgets further through strong creative partnerships.

I’m passionate about helping brands define a clear visual identity and executing it consistently across every customer touchpoint. My approach combines big-brand thinking with hands-on delivery. I concept, design, direct, artwork and oversee production, using Adobe Creative Suite, Figma and AI as part of my process. I’m equally comfortable shaping the big idea or designing the presentation deck.

Outside of work, I’m currently helping establish a community Arts Hub in Cornwall (while renovating our future home), developing the brand identity and social presence while growing an engaged local creative community over time. And occasionally I’m found working from a camper van with my wife and two chihuahuas.

Open to in-house and freelance opportunities across London, Bristol and remote working.

OTHER
• Co-hosted three Unilever Beauty Academies speaking on image-making and Beauty Art Direction
• Fundraiser for Breast Cancer Now, helping raise £120,000+
• Keen gardener and aspiring plants woman

Currently freelance, working solo or collaboratively with Antonia Green for 8+ years.

www.shelleyantoniacreative.com